With Direct Mail, advertising or promotional material is delivered directly to your customers’ door using your customer database AND it’s cheaper than regular post.

Direct Mail is promotional mail that is sent to an address, to a specific recipient, making a current and accurate database vital to achieving success.

You can build your own database by issuing a simple questionnaire to your target audience, which will not only serve as an information gathering tool, but also show your customers you want to serve them better.

People simply prefer doing business where they have had a positive experience, no other medium is better for nurturing customer relationships than Direct Mail.
As its name signifies, Direct Mail speaks directly to the recipient, making him or her feel valued. This encourages them to act on the offer.
Direct Mail is extremely useful for several business purposes, among them:

People simply prefer doing business where they have had a positive experience, no other medium is better for nurturing customer relationships than Direct Mail.

As its name signifies, Direct Mail speaks directly to the recipient, making him or her feel valued. This encourages them to act on the offer.

Direct Mail is extremely useful for several business purposes, among them:

• Cost effectiveness – Cost per response is less than other media. With direct mail you will find that getting your preferred customers’ attention cost less.
• Measurability – Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed.
• Targeted – Talk to your prospective customer without alerting the competition. Make special offers to your selected audience without broadcasting it publicly.
• Loyalty Programmes – Address your customers by name, speak to them individually, and appeal to their interests (customer retention).
• Coupons and Sampling – You can add impact by including a special offer or free sample in the envelope.

• The minimum volume requirement per lodgment is 300 same size items.
• Direct mail must contain ONLY promotional/advertising material (no statements or invoices).
• Items must be addressed to persons or organisations within Trinidad and Tobago, in order to attract the special discount rates.
• Prior approval of what qualifies as direct mail -must be obtained from TTPost.